Project：  MACARIA 国际精品婚纱礼服馆

                 “MACARIA bridal & more” Store  

Location:  上海，中国

   Shanghai, China

GFA:          402m2

Time:         2020.10

本项目是为Macaria婚纱店所做的一个建筑改造及室内设计项目。我们为其设计了一个漂浮在水面上的，有着柔和曲线屋顶的白色建筑，希望能在周边逼仄与日常喧闹的环境中，创造一个符合婚纱店柔和安静气质的纯净空间。



原建筑是一个单层的钢结构建筑，位于其所在园区的小广场中央，同园区主楼有一个连廊连接，四周为停车场。

初次查勘时，我们发现原建筑的主入口位置过于隐蔽，不具有识别性，不易找到。且通过此入口进入建筑后，折板屋面是横向出现在人眼的前上方，显得层高比较低，略为压抑，没有体现出屋顶的特点。其次，小广场外停车过于杂乱，有些车直接停在建筑的玻璃幕墙外，对室内空间的景观视野造成极大的影响。另外，原建筑钢结构的品质及观感不佳，给人一种工业时代快速生产的廉价感。

 


如何理清建筑与周边杂乱的关系？如何在改造设计中，将现状的不利因素规避，甚至转化为项目的特点？这是我们在这个改造项目中需要解决的最重要问题。

 


庆幸的是，在初次查勘时，经过现场反复地行走，观察，体会以及构思，我们同甲方一起当即在现场就初步确定了将建筑的主入口改在建筑的西南面，面向小广场，从建筑的山墙面进入。原来的山墙就变成了建筑的正立面。

对客户品牌而言，折板屋面的造型正隐合了其品牌名称的首字母“M”; 对建筑改造而言，改造后的主入口更加醒目，便于客户寻找。从山墙进入，层高的感觉体验也比较高，完全从视觉上规避掉了较低的主梁。



主入口一旦确定，所有的设计其实都已经逐步有了答案。我们将主入口的玻璃墙面内缩了约2米，让室内空间跟停车场的距离拉大，避开影响；也为进入和离开建筑的人们提供了一个可以遮风避雨的过渡空间。在退距的同时，我们也在建筑的外围场地做了一圈浅浅的水池，进一步将建筑同不远处的停车场地区隔。



建筑的幕墙更换为更加通透的玻璃，让阳光可以从不同的角度进入室内。而室内阳光最好的区域，就用来布置为大厅的沙发接待区。室内中我们用了较厚的墙体来形成空间，将钢结构的柱、梁都包在这个厚墙内。钢结构原本的工业感，“薄片”感转化为更加实体的稳定感。较厚的墙体也利于形成室内正空间，以及可在墙体中设置很多可利用的空间功能，比如展示壁龛，隐藏式壁柜，婚纱储藏衣架等。

肌理涂料，米黄色洞石，驼色满铺地毯，半透明玻璃，镜面等材质被运用在空间的不同部位。设计希望通过上述这些空间与材质的操作，为客人营造一个柔和纯净的婚纱展示与体验空间。



The project is an architecture renovation and interior design for Macaria. We designed a white  architecture with a soft-curve roof, which floating on a water surface. We hope to create a gentle, quiet and pure space, which is suitable for wedding dress store.

 


The original building is a single-story steel structure building. It is located in the middle of a small square, and linked with the main office building by a corridor, surrounded by a car park area.

In the first site survey, we found the original main entrance was too hidden to be identified, and difficult for visitors to find. And, after entered the building, the folding roof appears horizontally, which looks relatively low in height and slightly depressed, without reflecting the feature of the roof shape. Furthermore, the car parks were disorganized, and some cars even park adjacently to the glass curtain wall, which blocked the scenery of the interior space. In addition, the quality and appearance of the original steel structure is not good, conveying a sense of cheapness, as a reflection of rapid industrial manufacturing. 

 

How to organize the relationship between the building and surrounding clutter? How to avoid the disadvantages of the current situation and even transform them into the features of the project ? These are the most important problems we need to solve in this project.

 

Fortunately in the first site survey, after repeatedly walking, observing, experiencing and thinking, we, together with the client, decided to change the main entrance to south-west side. Thus, visitors can enter from the gable wall, and the gable wall then turned into the front façade.

 

For the client’s brand, the shape of folding roof is just implicitly coincide with the initial letter "M" of the brand name. For the renovation itself, the current main entrance become more visible for visitors to find. Enter from the gable side, visitors can experience a relatively higher space, visually avoid the lower main beam.


Once the main entrance is determined, all the other design ideas gradually came out. We pull back the glass curtain wall about 2 meters, to widen the distance between the interior space and the parking area outside.

 

It also provide visitors who entering and leaving the building a transition space, sheltering from the wind and rain. At the same time, we also made a shallow pool outside the building to further separate from the parking area not far away.


The curtain wall is replaced with more transparent glass, allowing sunlight enter into space from different angles. The area with the best sunlight is used as sofa reception area.

 

In the interior, we used thick walls to form different spaces and wrap the steel pillars and beams. The industrial and "thin slice" sense of the original steel structure is transformed into more solid and stable experience. Thick walls facilitate the positive interior spaces, and help to accommodate diverse functions inside its thickness, as the display niche, concealed cabinet and storage rack for wedding dress etc.

 

Texture paints, beige travertine, carpet, translucent glass, mirror and other materials are used in different parts of the space. By the above manipulation of space and material, the design hopes to create a pure and soft space to display and experience the wedding dresses for visitors.