Project： "展厅综合体“
--- 延锋秀浦路展厅
Showroom Complex
--- Yanfeng Showroom, Xiupu Road
Location: 上海，中国
Shanghai, China
GFA: 1550m2
Time: 2021.04
一个企业的展厅不同于美术馆或博物馆等直接面向公众开放的空间，它主要用于接待同企业业务相关的客户及合作方。展厅的面积往往比较大，且比较孤立，在没有接待时往往空置，使用效率比较低。
我们在为延锋汽车饰件系统有限公司设计的上海秀浦路总部展厅中，采用了“展厅综合体”这一概念，在其中置入了“美术馆”，“广场”，“剧院”，“餐厅”，“咖啡厅”等场所，以期让参观者能得到更为复合的，多样的空间体验。
“美术馆”是特色产品展示的空间，多棵设计采用拱形来突出空间的高耸特性，衬托出展品的美感。
“广场”是主展厅与其余空间之间的过度空间，其主要用于陈列量产的产品，同时也是几股人流的交汇之处。设计师将其完全打开，让人流可以在此汇集，也让部分展品可以在平日里对外展示。
“剧院”空间用于承办产品发布，讲座，活动等。大屏幕两侧的大型推拉门可以在活动结束后打开，连通相邻的“咖啡厅”和“餐厅”空间。这两个空间是给正式参观前后的休憩，非正式会谈准备的，参观者可以在这里等待，休憩，品尝咖啡和美食。
A corporate showroom
that is unlike spaces such as art galleries or museums that are directly open
to the public, and is mainly used for receiving clients or partners related to
the enterprise’s business. A showroom is often
relatively big and isolated. At times when no reception is happening it often
lays vacant, and its use efficiency is fairly low.
Employing the concept
of the Showroom Complex, we has designed the head office showroom on
Xiupu Rd in Shanghai for Yanfeng Automotive Interiors. It incorporates such
spaces as an "art gallery", a "square", a "theatre", a "restaurant", and a "cafe" to give
the visitor a more complex and diversified spatial experience.
The "art gallery" is where unique products are
displayed. The design adopts an arch to emphasize the towering characteristic
of the space and to bring out the beauty of the exhibits.
The "square" serves as the transitional space
between the main exhibition hall and the rest of the space. It is mainly used
to display mass-produced products and is also the place where multiple traffic
flows converge. The designer created a totally open space to allow people to
gather, and some of the exhibits can be shown on weekdays.
The "theatre" space is used for product releases,
seminars, and events, etc. The large sliding doors on both sides of the big
screen can be opened when an event is over, connecting the adjacent "cafe" and "restaurant" spaces. These two spaces are ideal for breaks and informal talks
before and after official visits, and here visitors can stop to enjoy coffee
and snacks.
